Introducing Ilẹ̀ Adúláwọ̀

What does it mean to be African? What is it about African arts and culture?  This is the question that birthed Ilẹ̀ Adúláwọ̀, Ilẹ̀ Adúláwọ̀ is a Yoruba term which directly translates as The Land of Black-skinned Man and as the name implies, Ilẹ̀ Adúláwọ̀ is about Africa and African culture and traditional heritage.

We are deeply drawn to the history, African arts and culture, in additon to the the vast beauty of Africa and we are conscious that there are people who share our passion. We are building Ilẹ̀ Adúláwọ̀ for you and for us as well as for African culture and traditional heritage. 

For the longest time, we yearned for Afrocentric heritage and we found fragments of it here and there. Ilẹ̀ Adúláwọ̀ is our attempt at helping people like us explore Africa to the fullest. Consequently, Ilẹ̀ Adúláwọ̀ is your guide to discovering and understanding all things African.

Content Creation

Ilẹ̀ Adúláwọ̀ is an indigenous brand that hopes to preserve & promote African culture & traditional heritage. We are on a mission to change the stereotype around Motherland people, places, spirituality, lifestyle, etc. we showcase various African culture and traditional heritage through our blog & vlog, and we also retail locally produced crafts, clothing & fashion items, and artefacts. 

Young people need to understand everything it means to be African. To have them freely express their Africanism in their style, language, dress, and orientation. 

We have spent time touring the continent, seeking out the continent’s best and most exciting adventures. From trekking to kayaking, caving to diving and everything in between, stay tuned to check out the comprehensive list of our favorite adventures.

Shop

We are fully launching a #shoplocal campaign which focuses on African arts and culture and ensures that we shop locally produced items in different categories ranging from fashion, accessories, arts & craft, etc. We are your go to brand when you think of  where to buy African produced items

Events

We are hosting the first edition of Palmwine, Cocoa & Chills (PC ‘n C) to mark the launch of Ilẹ̀ Adúláwọ̀. PC ‘n C will be held at Arnheim, Jericho. The event which is a celebration of the African identity that hopes to bring together people who are drawn to the beauty of the motherland. Show up in your indigenous outfits and come experience Africa.

Register for the event here

We are on a mission to change the narrative about Africa by showcasing in a new light the people, places, culture, food, spirituality, fashion & style, etc. 

Through storytelling, we help our readers explore the continent and the beauty in it.